Strategic Plan

MISSION
Curling NB inspires to lead New Brunswickers to embrace curling, from grassroots to podium, by providing leadership, services and programs in a safe and inclusive environment enabling members to achieve their unique aspirations.

VISION
Curling NB will be the driving force in New Brunswick fostering the growth of curling through active promotion and development.

CORE VALUES

INTEGRITY
All our interactions must be honest, open, fair, respectful, and transparent.

INCLUSIVE
We aim to foster a community that promotes a sense of belonging, collaboration, and accessibility for all curlers.

ENJOYMENT
We believe the joy of curling creates long lasting, positive relationships build on teamwork, respect, and shared fun.

LEADERSHIP
We prioritize listening to our community and making principled decisions that support the advancement of curling.

GROWTH
We are committed to consistently adapt to enforce a vibrant future, enhancing the sport of curling for all participants, both now and in the years to come.

STRATEGIC OBJECTIVES	WE WILL ACHIEVE THIS BY:
PARTICIPATON Encourage a greater number of New Brunswick residents to experience and enjoy our sport in clubs throughout the province beginning at the grassroots level.	• Increase member base – Launch initiatives and partnerships with community groups, such as schools and recreation departments, to introduce new participants. • Promote grassroots curling – Foster development of entry-level programs and family-friendly events that emphasize fun, inclusivity, and accessibility. • Better leverage Curling Canada programming – Integrate Curling Canada’s national initiatives into club offerings. • Enhance perceived value of membership – Strengthen communication of member benefits and programs.
PERFORMANCE Equip athletes, coaches, officials, and ice technicians with essential tools and programs necessary to achieve their performance goals.	• Pursue and train new and existing officials – Implement Curling Canada’s newly developed, nationally consistent, Umpire Education Pathway. • Utilize competitive athletes for development initiatives – Seek to engage high-performance athletes in clinics, mentorship sessions, and youth outreach programs. • Provide development opportunities for competitive athletes – Offer structured training camps, access to coaching resources and accept applications for our recently Initiated High Performance Program. • Advance and grow youth development – Strengthen communication of youth development programs and opportunities.
INTERACTION Formulate a strategy to enhance relationships with affiliated clubs and members.	• Progress communication with all stakeholders – Continue and innovate regular communication including newsletters, virtual meetings, and consistent club outreach. • Increase visibility of Curling NB and Board Members – Foster Board participation at events and highlight leadership activity on digital platforms. • Upgrade website to create a more user-friendly experience – Redesign the Curling NB website to improve navigation, accessibility, and integration with social media. • Assist member clubs with new volunteer recruitment – Provide develop opportunities to support clubs with recruitment and volunteer engagement through virtual meeting, symposiums and workshops for clubs. • Seek increased media attention – Build relationships with local and provincial media outlets to feature stories and event coverage.
SUSTAINABILITY Enhance and maintain financially sustainable practices that ensure the long-term vitality of our sport within New Brunswick.	• Pursue new partnerships/sponsorships – Actively engage local and provincial sponsors and engage businesses to support programs and events. • Seek options to financially support additional staff – Explore grant opportunities, government funding, and shared service models with other sport organizations. • Better leverage Sport NB programming/support – Participate in workshops, grants, and shared initiatives to optimize efficiency and access resources.